Sierra Nevada Brewing.
Sierra Nevada Brewing Company, established in 1979, is one of America’s largest breweries and the producer of one of the most beloved microbrews, Sierra Nevada Pale Ale. Producing over one million barrels of beer per year, Sierra Nevada continues to carve its legacy in the brewing industry.
The Approach.
Sierra Nevada had a desire to inject a modern look and feel into a historically classic brand to achieve a flexible product-based location finder and e-commerce system. Amplified colors, powerful visuals, contemporary fonts and generous whitespace all played a role in the digital rebrand of the experience.
Product Experience.
The site features a robust e-com product experience for the extensive collection of brews.
Highlighted features include:
• Location Beer Finder
• Shopify integration for brews and merch
• Interactive filtering for craft styles
• Stats and Nutrition
Responsibilities.
I was the Sr. Art Director and UI/UX Designer on this project at BLKDG.
My main responsibilities include:
• Art Direction
• Creative Direction
• UX/UI Design
• Graphic Design
• Sitemap & Wireframing
• Prototyping