Black Tie Skis.
Black Tie Skis rental fleet in 18 locally-owned and operated branches throughout North America, servicing more than 46 world-class mountains. The company employs 360 local experts over the winter season, and we offer over 32 of the best brands available on the market today.
The Approach.
The client expressed a clear desire to elevate the design to a new modern level to escape the dated interface of their old site. They wanted a sense of adventure within the aesthetic to reflect the sport of skiing along with an intuitive user interface that would expedite the booking process and individual location page management.
Responsibilities.
I was the Sr. Art Director and UX/UI Designer on this project at BLKDG.
Main areas of responsibility:
• Art Direction
• Creative Direction
• UI/UX Design
• Graphic Design
• Sitemap & Wireframing
• Prototyping
