Ripple Creek.
Ripple Creek Lodge is one of Colorado’s premier resorts for the great outdoors. Surrounded by high country glacial lakes, miles of scenic wilderness trails and abundant wildlife, they offer everything from from fly fishing to big game hunting and horseback riding. All from the doorsteps of the seven rustic cabins in the Flattops Wilderness.
The Approach.
Ripple Creek came to me to revamp their digital presence to that of a modern adventurous brand. They wanted to showcase the epic experiences while remaining equally impactful on mobile. The ease of use for booking trips, cabins and experiences was at the core of the mission. A clean UX/UI, colorful accents, strong visuals and bold condensed typography all played a key role in the design.
Booking Experience.
Cabin reservations and trip experiences all feature a robust booking mechanism fully integrated into the booking management system managed by the resort. Interactive components featuring FAQ’s, trip itinerary’s and detailed information provide everything the user needs to book their stay.
Responsibilities.
I was the Sr. Art Director and UI/UX Designer on this project.
Main areas of responsibility:
• Art Direction
• Creative Direction
• UX/UI Design
• Graphic Design
• Sitemap & Wireframing
• Prototyping