Hayden Outdoors.
Opening its doors in 1976 in Windsor Colorado, Hayden Outdoors is recognized as one of the largest land brokerages in the US. Hayden Outdoors represents the finest real estate for sale, including farm, ranch, hunting and recreational properties across the Great Plains & Rocky Mountains.
The Approach.
The Hayden website aesthetic is a marriage between classic western heritage and that of a new modern product-based real estate experience, showcasing strong visuals and robust search functionality. In addition to refreshing the existing legacy brand, the new interface kicks off the start of a new growth trajectory for the next chapter and generation of Hayden Outdoors.
Listings Experience.
The UI includes a feature-packed search and inquiry experience catering to sellers, buyers and brokers.
Search Listings Map
Property Search Filtering
Feature-based Listing Pages
Showcase Galleries
Responsibilities.
I was the Sr. Art Director and UX/UI Designer on this project at BLKDG.
Main areas of responsibility:
• Art Direction
• Creative Direction
• UX/UI Design
• Graphic Design
• Sitemap & Wireframing
• Prototyping
